It is one of the ultimate ironies of modern adulthood: we willingly insure our cars, our homes, and even our smartphones against accidental drops, yet we routinely ignore the protection of our most valuable asset—our life. For the vast majority of people, purchasing a life insurance policy sits firmly at the absolute bottom of the to-do list. It is the classic "tomorrow problem." But why does something so fundamentally critical to financial security consistently rank as the very last thing on our minds? The explanation lies at the intersection of human psychology, uncomfortable realities, and a few common misconceptions. The most obvious reason life insurance gets pushed aside is that buying it requires us to do something human beings are hardwired to avoid: confronting our own mortality. No one wakes up on a sunny Saturday morning wanting to calculate the financial value of their absence. Planning for life insurance forces us to imagine a world where we aren’t around to se...